June 8, 2009

Holey Bread (Updated)


Dear Nature's Own:

For the past two months or more, I've noticed Nature's Own 100% Whole Wheat bread has consistent flaws of large holes in the slices. This often makes sandwich preparation and butter spreading difficult.

Our latest loaf contained slices with almost 1/4 of the slice missing.

We have five children in our family, and we opt to pay more for Nature's Own bread because of the nutritional value and quality taste and texture. However, the holes in the bread slices lead us to consume more, and thus spend more than budgeted to purchase your bread. I'm afraid on account of a cost-versus-quality issue, we may have to discontinue buying Nature's Own if the slices are not whole.

Thank you for your time...
L. 'Ailina Laranang
Lafayette, LA


June 9, 2009
Control ID: *****

Dear Ailina:

Thank you for writing to us about the problem you have been experiencing recently with our Nature's Own 100% Whole Wheat bread. Quality is one of our top priorities and we have high quality standards, so when a product does not meet a consumer's expectations, we appreciate knowing about it.

I am forwarding your comments to the Flowers bakery that serves your market and someone will be in touch with you soon.

Thanks again for bringing this to our attention and for purchasing our products. We appreciate you!


L***** M******
Flowers Consumer Relations Associate

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